Matt Rafalow is a Sociologist (PhD, University of California-Irvine), a social scientist at Google, and a Research Fellow at University of Southern California’s Annenberg School for Communication and Journalism. At Google, he manage a research team studying new experiences on YouTube (live streaming, gaming, and community). He is the author of  (Digital Divisions: How Schools Create Inequality in the Tech Era (University of Chicago Press, 2020), where he studied how digital technologies are used in middle schools. Currently, he is interested in how YouTubers decide to create their video content and the role that audiences play in shaping their process.