Loving the World Appropriately
Persuasion and the Transformation of Subjectivity
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Loving the World Appropriately
Persuasion and the Transformation of Subjectivity
A revolutionary approach to rhetoric that asks why audiences need persuading.
What is persuasion? For some, it is the ideal alternative to violence. For others, persuasion is simply a neutral instrumentality—a valued source of soft power. Both positions rest on a fundamental belief: persuasion is a power that resides in a speaker acting on an audience. Loving the World Appropriately asks a different, more fundamental, question: why does an audience need persuasion? In shifting our focus, James Kastely delivers a provocative new history of rhetoric and philosophy, one that describes rhetoric as more than a matter of effective communication and recasts persuasion as a philosophical concern central to notions of human subjectivity. Ultimately, Kastely insists, persuasion enables us to love the world appropriately.
What is persuasion? For some, it is the ideal alternative to violence. For others, persuasion is simply a neutral instrumentality—a valued source of soft power. Both positions rest on a fundamental belief: persuasion is a power that resides in a speaker acting on an audience. Loving the World Appropriately asks a different, more fundamental, question: why does an audience need persuasion? In shifting our focus, James Kastely delivers a provocative new history of rhetoric and philosophy, one that describes rhetoric as more than a matter of effective communication and recasts persuasion as a philosophical concern central to notions of human subjectivity. Ultimately, Kastely insists, persuasion enables us to love the world appropriately.
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Table of Contents
Preface
Chapter 1: The Problem of Persuasion
Chapter 2: Persuasion, Liberal Alienation, and Hegemony
Chapter 3: The Eros of Sameness and the Rhetoric of Difference in Plato’s Phaedrus
Chapter 4: Responsiveness: Toward a Theory of Rhetorical Subjectivity
Chapter 5: Persuasion, Conceptualization, and Emotion: Reconstituting Subjectivity
Chapter 6: The Individual and Political Persuasion
Chapter 7: Persuasion, Tragedy, and Transformative Discourse
Chapter 8: The Ethics of Persuasion
Chapter 9: Conclusion: Persuasion in Light of Post-Structural Rhetoric
Acknowledgments
Works Cited
Index
Chapter 1: The Problem of Persuasion
Chapter 2: Persuasion, Liberal Alienation, and Hegemony
Chapter 3: The Eros of Sameness and the Rhetoric of Difference in Plato’s Phaedrus
Chapter 4: Responsiveness: Toward a Theory of Rhetorical Subjectivity
Chapter 5: Persuasion, Conceptualization, and Emotion: Reconstituting Subjectivity
Chapter 6: The Individual and Political Persuasion
Chapter 7: Persuasion, Tragedy, and Transformative Discourse
Chapter 8: The Ethics of Persuasion
Chapter 9: Conclusion: Persuasion in Light of Post-Structural Rhetoric
Acknowledgments
Works Cited
Index
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