Music/City
American Festivals and Placemaking in Austin, Nashville, and Newport
9780226305523
9780226305493
9780226305660
Music/City
American Festivals and Placemaking in Austin, Nashville, and Newport
Austin’s famed South by Southwest is far more than a festival celebrating indie music. It’s also a big networking party that sparks the imagination of hip, creative types and galvanizes countless pilgrimages to the city. Festivals like SXSW are a lot of fun, but for city halls, media corporations, cultural institutions, and community groups, they’re also a vital part of a complex growth strategy. In Music/City, Jonathan R. Wynn immerses us in the world of festivals, giving readers a unique perspective on contemporary urban and cultural life.
Wynn tracks the history of festivals in Newport, Nashville, and Austin, taking readers on-site to consider different festival agendas and styles of organization. It’s all here: from the musician looking to build her career to the mayor who wants to exploit a local cultural scene, from a resident’s frustration over corporate branding of his city to the music executive hoping to sell records. Music/City offers a sharp perspective on cities and cultural institutions in action and analyzes how governments mobilize massive organizational resources to become promotional machines. Wynn’s analysis culminates with an impassioned argument for temporary events, claiming that when done right, temporary occasions like festivals can serve as responsive, flexible, and adaptable products attuned to local places and communities.
Wynn tracks the history of festivals in Newport, Nashville, and Austin, taking readers on-site to consider different festival agendas and styles of organization. It’s all here: from the musician looking to build her career to the mayor who wants to exploit a local cultural scene, from a resident’s frustration over corporate branding of his city to the music executive hoping to sell records. Music/City offers a sharp perspective on cities and cultural institutions in action and analyzes how governments mobilize massive organizational resources to become promotional machines. Wynn’s analysis culminates with an impassioned argument for temporary events, claiming that when done right, temporary occasions like festivals can serve as responsive, flexible, and adaptable products attuned to local places and communities.
336 pages | 29 halftones, 4 line drawings | 6 x 9 | © 2015
Music: General Music
Political Science: Public Policy
Sociology: Urban and Rural Sociology
Reviews
Table of Contents
Acknowledgments
Introduction: City and Stage
1. The Unlikely Rise in Importance of American Music Festivals
2. Music in Ruins: The Newport Folk Festival
3. “When Country Comes to Town”: Nashville’s Country Music Festival
4. Part-Time Indie Music Club: Austin’s South by Southwest
5. The Long-Term Effects of Fleeting Moments: Part One
6. The Long-Term Effects of Fleeting Moments: Part Two
Conclusions: Festivalization as Good Policy
Encore: Toward a Sociology of Occasions
Appendix A: The Lineup (Methodological Note and List of Interviewees)
Appendix B: Music City Set List
Notes
References
Introduction: City and Stage
1. The Unlikely Rise in Importance of American Music Festivals
2. Music in Ruins: The Newport Folk Festival
3. “When Country Comes to Town”: Nashville’s Country Music Festival
4. Part-Time Indie Music Club: Austin’s South by Southwest
5. The Long-Term Effects of Fleeting Moments: Part One
6. The Long-Term Effects of Fleeting Moments: Part Two
Conclusions: Festivalization as Good Policy
Encore: Toward a Sociology of Occasions
Appendix A: The Lineup (Methodological Note and List of Interviewees)
Appendix B: Music City Set List
Notes
References
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