Distributed for Brandeis University Press
CASE 6.1 JA Worldwide: Creating a Global Brand
This case presents the branding challenge for Junior Achievement (JA) Worldwide, a very large and impactful social impact organization with limiting brand awareness. Reaching over 10 million students in over 100 countries, there is a great story to be told. The case provides students with the opportunity to lean in on a high impact branding challenge.
The Heller Social Impact Case Collection is available for purchase here.
Instructors may request the Teaching Notes for the book.
Instructors may request the Teaching Notes for the book.
14 pages | 1 image, 2 figures | 8.5 x 11 | © 2024
Economics and Business: Business--Business Economics and Management Studies
Education: Higher Education
