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Distributed for Reaktion Books

‘Switched On’

British Pop Artists, 1950–70

Beautifully illustrated, a swinging history of the origins and wide influence of midcentury pop art in the United Kingdom.

‘Switched On’ is the first full-length history of British Pop Art, the movement that transformed the visual culture of postwar Britain and helped define the spirit of the 1960s. Through the lives and work of artists such as Eduardo Paolozzi, Peter Blake, Richard Hamilton, and Pauline Boty, it reveals a movement shaped not only by mass media and consumer culture but by class, aspiration, and social change. Set against the vibrant world of Swinging London, this book reconstructs a landscape populated by pop stars, film icons, wrestlers, and fashion models, showing how art and popular culture together reshaped modern Britain.


240 pages | 67 illustrations, 47 in colour | 6.61 x 9.21 | © 2027

Art: Art--General Studies

Music: General Music


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Reviews

“Meticulously researched and with a visual and conceptual analysis of the many forms of Pop Art devised in Great Britain in the 1950s and 1960s,‘Switched On’ is humanized and enriched by the biographical back stories of each of the sixteen artists taken as the core of the movement. This well-argued survey, written in accessible and refreshingly straightforward language, is a welcome and essential addition to the literature on the movement.”

Marco Livingstone, author of "Pop Art: A Continuing History"

“This new volume brings a fresh voice to the subject. Extremely readable and well informed, by focusing on the early careers of the artists it opens up the subject and captures something of the spirit of the time as Britain emerged from postwar austerity into a new age.”

Richard Riley, curator

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