List of Acronyms

List of Figures and Tables

Introduction: The Kaleidoscope of Text and Context in Communication

Jan Servaes

2. Powerful Beyond Measure? Measuring Complex Systemic Change in Collaborative Settings

Adinda Van Hemelrijck

Part 1: Sustainable Social Change

3. The Global Agenda: Technology, Development, and Sustainable Social Change

Toks Dele Oyedemi

4. ICTs and Mobile Phones for Development in Sub-Saharan African Region

Tokunbo Ojo

5. Fair Trade Practices in Contemporary Bangledeshi Society: The Case of Aarong

Fadia Hasan

6. Asserting Contested Power: Exploring the Control Resistance Dialectic in the World Trade Organization’s Discourse of Globalisation

Rachel Stohr

Part 2: (New) Media for Social Change

7. Revolutions, Social Media, and the Digitization of Dissent: Communicating Social Change in Egypt

Emily Polk

8. Two Cases and Two Paradigms: Connecting Every Village Project and CSO Web2.0 Project in China

Song Shi

9. From Liberation to Oppression: Exploring Activism through the Arts in Authoritarian Zimbabwe

Verity Norman

Part 3: Culture and Participation

10. Right to Communicate, Public Participation, and Democratic Development in Thailand

Boonlert Supadhiloke

11. The Child Reporter’s Initiative in India: A Culture-Centered Approach to Participation

Lalatendu Acharya and Mohan Jyoti Dutta

12. Advancing a Pedagogy of Social Change in Post-Katrina New Orleans: Participatory Communication in a Time of Crisis

David J. Park and Leslie Richardson

13. Gender as a Variable in the Framing of Homelessness

Solina Richter, Katharina Kovacs Burns, Ramadimetja Shirley Mogale, and Jean Chaw-Kant

Part 4: Health Communication

14. Understanding the Spread of HIV/AIDS in Thailand

Patchanee Malikhao

15. Framing Illness and Health on the USAID Website of Senegal

Joelle Cruz

16. Communication for Social Change in Kenya: Using DVD-led Discussion to Challenge HIV/AIDS Stigma among Health Workers

Katrina Philips and Betty Chirchir

17. Effect of a Public Service Announcement on Couple Testing for HIV in Uganda on Beliefs and Intent to Act

Jyotika Ramaprasad

18. Crime and Punishment: Infidelity in Telenovelas and Implications for Latina Adolescent Health

Tilly A. Gurman

Conclusion: Communication for Sustainable Social Change Is Possible, but not Inevitable

Jan Servaes

Contributors

Authors Index

Subject Index